• Jobert Abueba
  • ETS Senior Director, Marketing, TOEFL® family of products

今回は、ETS TOEFL®テストのシニアディレクターであるJobert Abueba氏より読者のみなさんへ新年のメッセージをいただきました。

A special message

It is an honor and privilege to greet you as we welcome 2015 and celebrate two milestones: CIEE Japan’s 50th year and the TOEFL test’s 50 years as the world’s preeminent English language proficiency test. The CIEE Japan-ETS TOEFL test relationship is longstanding and continues to build from strength to strength, thanks to your collective, ongoing efforts.

As Senior Director for Brand Management and Strategic Marketing for the TOEFL family of assessments and test prep products, I, along with the Princeton, NJ-based TOEFL Marketing Team, work closely with partners like CIEE to ensure the best communication possible of our tests’ features and benefits and that students and institutions and other stakeholders alike can access the information necessary to fulfill their goals and missions.

This is a particularly challenging and exciting time as demand spikes for English language proficiency around the world and the need for new solutions is critical. Japan is no exception.

I was fortunate to visit in and around Tokyo, Kyoto and Osaka in December to immerse myself in understanding the Japanese education system and to attend a MEXT Council of Education meeting. These experiences are invaluable to my ability to support your activities.

The future is bright as we at ETS, work together with CIEE Japan, towards offering the best English language learning and assessment opportunities possible.

Happy New Year!

Jobert Abueba
ETS Senior Director, Marketing, TOEFL® family of products

As Senior Director, Marketing, Jobert Abueva leads brand management and strategic marketing across the TOEFL® family of products. Prior to joining ETS in 2014, Jobert was Vice-President, Global Sales and Marketing at The Oxford Princeton Programme, the leading corporate education and training entity within the energy sector. His career spans from being a buyer for R. H. Macy's in Manhattan to being Marketing Director, Asia/Pacific for Clairol, Inc, the personal care products company. He has also been a business journalist for The New York Times and Newsweek (Japan). Jobert was born in Manila, Philippines and grew up in Kathmandu, Bangkok and in Tokyo where he spent his high school years. Currently Adjunct Faculty in Business Communication at Bucks County Community College, Jobert graduated from the University of Michigan-Ann Arbor with a BA in Economics and Asian Studies as well as from Columbia Business School with an MBA in Marketing and Management.